Without its cows, Chick-fil-A goes 'crazy' in new campaign

One of the restaurant's new agencies, Erich & Kallman, has created the chain's first completely original creative in 20 years

Fast food chain Chick-fil-A unveiled its first new campaign in 20 years that doesn’t include cows that are terrible at spelling. It’s the first work for the brand from one of its new agencies, Erich & Kallman in San Francisco. A series of television and online ads promote the Egg White Grill breakfast sandwich, which started selling earlier this week. Historical figures once ridiculed for their "crazy" ideas (Beethoven, Alexander Graham Bell, Michelangelo, Susan B. Anthony, Thomas Edison and Amelia Earhart) use the new tagline "Chicken for breakfast. It’s not as crazy as you think." The TV spots begin airing July 30.

Credits

dummy.
Director
Executive Producer
Director of Photography
Production Designer
Arcade
Editor
Asst Editor
Senior Producer
CO3
Senior Color Artist
Senior Producer
Ntropic
ECD / Founder
Lead Flame Artist
Flame Artist
Senior Producer
Assistants
Assistants
One Union
Senior Engineer
Producer
Erich & Kallman
Creative director/Co-founder
Managing Director/Co-founder
Head of Accounts
Executive Producer
Butter Music + Sound
Artist
Senior Producer

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