Wired and McCann partner for first-of-its-kind A.I. docuseries

The duo combine expertise for a mini-series that dives into the technology's current state and potential.

Admit it: artificial intelligence scares you.  

It’s okay, friend -- it scares us too. That’s why, as the uses and technology continue to grow at a dramatic rate, it’s never been more important to understand.

What the world needs right now is for someone to strip the machine out of A.I. and put a human face on it. That’s what McCann Worldgroup and Wired have attempted in a new two-part documentary

Sean MacDonald, global chief digital officer for McCann Worldgroup, said: "A.I. is a predominant topic in today’s media. It’s top-of-mind for global corporations and for our clients, but there’s no obvious or clear path for how this technology will affect their businesses and people. 

"As experts in marketing and technology, we want to help guide the conversation and enlisted the Wired editorial and Brand Lab teams to ensure our clients receive a truly comprehensive perspective." 

The mini-series, which premiered at Cannes Lions Festival on June 19, brings together the insights and thought leadership capabilities of two leading organizations in their respective fields -- Wired’s editorial prominence in understanding advanced technology and McCann Worldgroup’s global understanding of brands and consumer behavior. 

It’s a first-of-its-kind branded content aimed at helping marketers better understand the full scope of A.I.’s current state and potential.

"Wired’s mission is to reflect the world ahead of us, so our audience is prepared to engage when it arrives," said Doug Grinspan, Condé Nast chief industry officer. 

"The optimistic lens we place on technology coverage is not only about the efficiency it can drive, but also about the practical efficacy it can deliver. In partnership with McCann, we delved deep into the current realities and near-future opportunities for A.I. How it can move us just as much as we deploy it to move process and processing powers for us. 

"Bridging trustworthy, steadfast editorial in collaboration with McCann’s desire to reframe what the accessible future holds, allowed us to tell this story in a novel manner, through the reflected thoughts of renowned luminaries across industry. We’re very proud of the result."

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