The spot is part of the Ad Council and COVID Collaborative's national 'It's Up To You' education initiative.
What’s one reason to get vaccinated? To enjoy live sports in person! That’s the message from Willie Nelson and national sports leagues in a new PSA from The Ad Council and COVID Collaborative, which reminds us how much fun live sports can be. In the spot by Pereira O'Dell, Nelson sings a cover of the song "I’ll Be Seeing You" set to footage of people attending sporting events. Anaheim Angels star Mike Trout signs autographs for fans, New York Mets slugger Pete Alonso lands a home run and fans pack the stadium at a Seattle Seahawks game. "The COVID-19 vaccines are here," the tagline reads. "We’ll see you soon."