William Grant and Time Out partner for anti-mulled wine event

William Grant and Time Out partner for anti-mulled wine event

Hendrick's, Monkey Shoulder, Glenfiddich and Reyka will feature at experience.

William Grant & Sons UK is partnering Time Out for an anti-mulled wine event for a second year.

"Hotboozapalooza" will serve hot cocktails made with the company's brands such as Hendrick's gin, Monkey Shoulder and Glenfiddich whisky and Reyka vodka.

There will also be activations from the brands, including an installation where people can take an "aurora selfie at a reimagining of the Northern Lights", a retro gaming machine and a tabletop curling game.

The experience is supported by print, email and social media activity across Time Out. The event runs on 12 December.

Gurjit Degun

Gurjit Degun recommends

Campaign Event Awards 2018

Read more

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free