Willem Dafoe channels Marilyn Monroe in Snickers Super Bowl spot

Actor recreates iconic New York City subway grate scene from "The Seven Year Itch"

In the latest spot in BBDO New York’s popular and long-running "You're Not You When You're Hungry" series for Snickers, actor Willem Dafoe shows a lot of leg.

A grouchy Dafoe, wearing high heels and Marilyn Monroe’s iconic white dress from "The Seven Year Itch," stands over a subway grate on set and complains about the ridiculous scenario – at least until a stagehand gives him a Snickers bar. A refreshed Monroe returns to her original self, and the show goes on, with a brief cameo from actor and comedian Eugene Levy as a fan operator.

Snickers released a teaser for the spot last week that’s actually longer than the 30-second Super Bowl ad, in which Dafoe sings "Happy Birthday" on stage. 

The series debuted during Super Bowl XLIV in 2010, with then-88-year-old Betty White (and 89-year-old Abe Vigoda) getting tackled during a friendly game of football, a spot that helped revitalize White's career. Snickers also ran an ad during the 2011 game, but after that, Mars put the brand on hiatus in favor of M&M’s until 2015.

That spot featured Danny Trejo as Marcia Brady from "The Brady Bunch," with a surprise appearance from Steve Buscemi as Jan Brady, using old footage of an actual episode of the show. Both men are known for their … memorable … faces. The latest Monroe spot also splices in old footage rather than relying on a look-alike actor. 

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