Wilkinson Sword 'Where Foreplay Meets Swordplay' by JWT New York

Wilkinson Sword "Where Foreplay Meets Swordplay" by JWT New York.
Wilkinson Sword "Where Foreplay Meets Swordplay" by JWT New York.

The razor maker gets edgy in its latest ad

Wilkinson Sword puts a new twist on "battle of the sexes" with a new ad created by J. Walter Thompson New York.

The spot, which draws its inspiration from the razor maker's crossed-swords logo, portrays a couple cutting away each other's clothes during a running sword fight in an old hotel. The ad's message: "Free your skin."

Campaign credits

Client: Wilkinson Sword
Agency: JWT New York
Executive creative director: Sarah Barclay
Creative director: Billy Faraut
Copywriter: Ludo Marrocco
Chief creative officer: Adam Kerj
Head of production: Lisa Setten
Senior producer: George Roca
Director of music: Paul Greco
Music producer: Dan Burt
Account team: Ariel Stern, Erik Wagner, Amy Achenbaum, Kate Callaghan, Angela Gonzalez
Director: Lieven Van Baelen
Production company: Alldayeveryday
Editing house: Het Digitaal Geweld
Editor: Manu Van Hove
Music house: JSM
Media agency: MEC

This article first appeared on campaignindia.in.


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