Wilkinson Sword puts a new twist on "battle of the sexes" with a new ad created by J. Walter Thompson New York.
The spot, which draws its inspiration from the razor maker's crossed-swords logo, portrays a couple cutting away each other's clothes during a running sword fight in an old hotel. The ad's message: "Free your skin."
Client: Wilkinson Sword
Agency: JWT New York
Executive creative director: Sarah Barclay
Creative director: Billy Faraut
Copywriter: Ludo Marrocco
Chief creative officer: Adam Kerj
Head of production: Lisa Setten
Senior producer: George Roca
Director of music: Paul Greco
Music producer: Dan Burt
Account team: Ariel Stern, Erik Wagner, Amy Achenbaum, Kate Callaghan, Angela Gonzalez
Director: Lieven Van Baelen
Production company: Alldayeveryday
Editing house: Het Digitaal Geweld
Editor: Manu Van Hove
Music house: JSM
Media agency: MEC
This article first appeared on campaignindia.in.