Wieden+Kennedy KFC campaign continues on and on and on

One Colonel, indivisible, with hand breading and retraining for all locations

The third Colonel Sanders in a year narrates a wacky pledge detailing KFC’s renewed commitment to quality cooking techniques in all its stores, in a new 60-second spot from Wieden+Kennedy, Portland. The meandering speech is illustrated by a KFC banner that takes a long journey up and across a flagpole of improbable length and structural integrity. Loyal fans and grateful citizens alike take heart in the revitalization of the Colonel’s old-fashioned values and take a bite out of the ubiquitous buckets of chicken strewn about a landscape dripping in Americana.