Why we're loving: Natalie Price, creative production assistant, TMW

Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering – when combined, these can have devastating consequences.

At present, the only products available to help with the problem of wandering are extremely expensive and not solely aimed at those with dementia. Despite the desperate need, there is no credible low-cost market solution. That is until now.

How did you come up with it? Dementia as a cause is extremely close to my heart. My mother has looked after those suffering from dementia for the past ten years and so I know of the challenges that the carer and sufferer face daily. Working in an innovative and digital environment has allowed me to keep up with new technologies, and it was a conversation at our recent Incubator Expo event that led to my idea. I will use technology to help stop dementia sufferers wandering.

How does it work? I have devised a way to combine beacon, mobile and wearable tech to alert carers when sufferers of dementia wander. This is not a tracking device but a warning device – a simple solution to an ever-present problem.

How will you use the funding? I will be using the funding to prototype my product. I have a fantastic team at TMW working on my project and we are well on our way to having the product launch in early 2015.

What is your aim? To make the lives of those suffering from dementia safer; to make the lives of those caring for people with dementia easier; to be a trusted company among the dementia community; to increase awareness of dementia by the promotion of technology.

Dementia is not just something that old people get – it affects those as young as 55 years old. It is not just being a bit forgetful; it is no longer remembering how to wash your hands or put your seat belt on.

Dementia needs to be discussed openly. It is frightening and it can be dangerous, but it doesn’t have to be. With the right support, those suffering from dementia can enjoy life and, with innovative technology like this, they can lead a safer life too.

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