Why the Super Bowl’s top advertisers are targeting the 50+ demo

With younger audiences cutting back on spending, marketers are wise to focus on the 50+ audience at this year’s Super Bowl.

by Danielle McMurray

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $169 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?