Why sleep is the new luxury for 2018

As the industry embarks on the typically hectic Christmas period, Kuba Wieczorek, the co-founder and head of brand at Eve Sleep, explains why sleep is the new luxury.

Wieczorek, formerly a business director at 4Creative and head of sports marketing at the broadcaster before launching the mattress and sleep products company, says that "every great day starts with the night before".

He also shares his thoughts on what creatives can bring to the start-up scene.

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