Why retention is the roadblock to a more diverse pr industry

To combat the PR industry's lack of diversity, employers have focused on recruiting young, multicultural staffers into their ranks. However, PR pros say that to make a real dent in this decades-old problem, they should shift their attention to retaining those individuals. There's a clear disconnect between employers and employees on the issue, according to a just-released survey of young black and Hispanic US PR practitioners that was funded by the PRSA Foundation. It examined the experiences of young, multicultural PR professionals who have graduated since 2008 and are working in the agency, corporate, nonprofit, and government and NGO sectors. PR employers were also surveyed.

by Diana Bradley

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