The drinks company has invested in a five-year lease in a historic building to explore the creative and commercial possibilities of experiential outside London. Gurjit Degun speaks to Kenny Hyslop, head of experiential marketing at Pernod Ricard
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.
Don't have an account?
Register for free today to be eligible for email bulletins and further access to articles.
If you have recently become a subscriber, please follow the link below to obtain your user login and password