Why Chiltern Railways sent a family of chickens on a trip round London

Campaign went behind the scenes at the filming of Chiltern Railway's "Travel free-range" campaign.

The campaign, created by The Gate, is targeting UK families to use the discounted rail service this summer. The creative puts chickens in various situations in and around London, including a sushi restaurant, the London Eye, and in front of Trump at Madame Tussauds.

Beri Cheetham, executive creative director at The Gate, said the idea was based on the space and comfort that Chiltern Railways offers, presenting "a much more humane way of travelling... like travelling free range." 

The films were shot by renowned animal photographer, Tim Flach, who said he wanted to "express the personality in the animals". The campaign spans digital video, out-of-home, press, social and radio.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free