Why Alphabet spells good news for the ad industry

iProspect's global president explains what Google's restructure under a new holding company means for agencies and their clients

by Ben Wood
Google CEO Sundar Pichai.
Google CEO Sundar Pichai.

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?