'Westworld' star explains Dell merger makes tech, not magic

Jeffrey Wright introduces the combined strength of the new Dell Technologies.

Jeffrey Wright, of "Westworld" and "The Hunger Games" fame, spells out the decidedly non-magical way Dell Technologies turns ordinary ventures, like an engine or a farm, into part of an interconnected global infrastructure. The 60-second TV spot from Y&R debuts on Wednesday. The new spot announces the launch of the Dell Technologies umbrella company created six months ago by the merger of Dell and EMC Corporation, which brought together seven Dell companies, like Dell Inc., VMWare and SecureWorks under a single parent. The campaign also includes customer case study videos, as well as a new podcast, Trailblazers.


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