'Westworld' star explains Dell merger makes tech, not magic

Jeffrey Wright introduces the combined strength of the new Dell Technologies.

Jeffrey Wright, of "Westworld" and "The Hunger Games" fame, spells out the decidedly non-magical way Dell Technologies turns ordinary ventures, like an engine or a farm, into part of an interconnected global infrastructure. The 60-second TV spot from Y&R debuts on Wednesday. The new spot announces the launch of the Dell Technologies umbrella company created six months ago by the merger of Dell and EMC Corporation, which brought together seven Dell companies, like Dell Inc., VMWare and SecureWorks under a single parent. The campaign also includes customer case study videos, as well as a new podcast, Trailblazers.

Credits

Chief Marketing Officer
SVP Global Brand and Creative
Director Brand Strategy and Advertising
Brand Strategy and Advertising
Creative
Global Executive Creative Director
Global Creative Director
Copywriter, Creative Director
Executive Producer
Content Producer
Sr Business Manager
Account
President, Global Technology & Business Practice
Group Account Director
Account Director
Account Executive
Strategy
Strategic Planning Director
Production Company
Director
Co Founder
Executive Producer
Line Producer
Edit House
Editor (It’s Not Magic)
Editor (GE, Columbia, Chitale)
Executive Producer
Producer
Dez Macleod-Veilleux
Senior Producer
Creative Director
Senior Flame Artist / VFX Supervisor
Senior CG Lead
Senior Designer
Senior Compositor
Concept Designer / Senior Matte Painter
Color
Colorist
Sound
Mixer/Sound Designer
Projection Mapping