Wendy's Super Bowl debut is a cold-hearted spoof

Fake rival Othr Guyz lives on in Big Game spot from VML.

In its Super Bowl debut, Wendy’s offers viewers an inside look at imaginary burger competitor Othr Guyz. The chain specializes in Freezy Diskz frozen beef patties, here arrayed in unappealing stacks deep within a sub-zero vault. The 30-second spot from VML ends by directing viewers to the Othr Guyz website, a thorough satire that includes the original fake infomercial Wendy’s used to introduce its rival last year. While Wendy’s has never used frozen beef in its burgers, unlike some other burger chains, studies by the brand show most consumers aren’t aware of the fact.

Credits

Global Chief Creative Officer
Chief Creative Officer, North America
Executive Creative Director
Creative Director
Senior Copywriter
Senior Art Director
Senior Copywriter
Senior Art Director
Associate Copywriter
Senior Producer
Executive Director, Client Engagement
Group Planning Director
Group Director, Client Engagement
Director, Client Engagement
Supervisor, Client Engagement
Supervisor, Client Engagement
Account Manager, Client Engagement
Associate Account Manager, Client Engagement
Supervisor, Analytics and Insights
Campaign Program Manager
Senior Art Director/Technologist
Channel Supervisor
Channel Manager
Senior Copywriter/Community Manager
Sr. Manager, Solutions Delivery
Production Business Manager
Talent Manager
Talent Manager
Associate Talent Manager
UNHEARD/OF
Director
Head of Production
Executive Producer
Managing Director/Partner
RW2
Director of Editorial
Director of Visual Effects

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free