Wells Fargo faces own demons in new 'Earning Back Your Trust' spot

Wells Fargo is acknowledging some serious skeletons in the closet. The bank's new "Earning Back Your Trust" campaign, created with BBDO San Francisco, calls out its past mistakes in a bid to establish a new future. There's a 60-second, anthemic TV ad called "Trust," and elements of the spot will run across print, digital, broadcast, and mobile channels.