Wells Fargo is working with BBDO San Francisco for the first time, and the result is a campaign focusing on diversity.
The integrated campaign comprises nine television spots and features the bank company's longstanding brand positioning, "Together we’ll go far."
In one spot, "Sign Language," two women learn sign language as they prepare to adopt a hearing-impaired daughter.
Other spots highlight a diverse range of professions, ages and families.
Client: Wells Fargo
Agency: BBDO SF