Wells Fargo campaign banks on diversity

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Wells Fargo "Sign Language" by BBDO SF.
Wells Fargo "Sign Language" by BBDO SF.

BBDO SF created nine TV spots that tells a range of customers, "Together we'll go far"

Wells Fargo is working with BBDO San Francisco for the first time, and the result is a campaign focusing on diversity.

The integrated campaign comprises nine television spots and features the bank company's longstanding brand positioning, "Together we’ll go far."

In one spot, "Sign Language," two women learn sign language as they prepare to adopt a hearing-impaired daughter.

Other spots highlight a diverse range of professions, ages and families.

Campaign credits

Client: Wells Fargo
Agency: BBDO SF