Weird kids don't need weird ingredients, says Horizon Organic

Kids and their wacky antics feature prominently in a new spot from Horizon Organic, which debuted Friday. That’s intentional, since the 30-second film from Fallon is running as a promo ahead of Disney’s live-action "Beauty and the Beast" feature film, the Emma Watson vehicle that also premiered Friday. This is the organic dairy company’s first brand film—previously, most of Horizon’s ad have been print spots focused on specific products. That approach is changing in 2017, as competition among organic brands ramps up and Horizon attempts to maintain its current position as the leading organic dairy brand in the country.