Weetabix "incredible inside" by Bartle Bogle Hegarty

Weetabix has launched a £10 million above-the-line campaign advertising all of its cereals.

Bartle Bogle Hegarty created the new TV spot, which jumps between shots of people being active as trivia about the human body flashes on the screen – for instance, "your bones are ounce-for-ounce stronger than steel." The UK ad first aired on 8 June.