Weekender: London Fashion Week, Westfield Indulgence and Adidas fitness events

A host of brands are activating as part of London Fashion Week AW16
A host of brands are activating as part of London Fashion Week AW16

London Fashion Week, Westfield London's Indulgence events and Adidas' X-shaped fitness pop-up are all taking place over the weekend.

London Fashion Week AW16

Kicking off this Friday London Fashion Week AW16 will see a host of brands activate, including Toni & Guy, American Express, Maybelline and Lavazza. Presenting partner Sunglass Hut will also be offering accredited guests the opportunity to personalise their LFW tote bags, in addition to receiving a customised sunglass case. Maybelline will be offering tutorials and makeup refreshers from a special lounge.

When: 19-23 February

Where: Brewer Street car park in Soho, and other locations across London

Westfield Indulgence


Westfield’s series of Indulgence events kicks off at Westfield London on Friday (19 February), and will take place until Sunday before it moves to the shopping centre’s Stratford location. There will be four rooms to explore, each centered around a different theme. Westfield has teamed up with Marks & Spencer to create the experience.

When: 19-21 February

Where: Westfield London, White City, Ariel Way, London W12 7GF

Adidas X training sessions

Adidas is to host a series of fitness events within an X-shaped pop-up space, known as The X in London’s Victoria Park, beginning today (18 February). The installation has been inspired by the brand’s PureBoost X women’s running shoe, and will offer a range of training sessions, including sunrise yoga and runs. Adidas will also hold Q&A sessions with fitness experts, supper clubs and smoothie making sessions.

When: 18-28 February

Where: London’s Victoria Park, Grove Road, Bow, London E3 5TB

Gap’s live music events


Gap will be hosting the second of its weekly music events this weekend, at its flagship store on London’s Oxford Street. The pop-up, hosted in collaboration with London’s Lion Coffee & Records, will feature live music performances and unplugged sessions with singers, DJs and musicians.

When: Each weekend until 10 April

Where: Gap, 376-384 Oxford Street, London W1C 1JY

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