Weekender: Heidsieck Monopole, London ePrix, Reztron, TfL and Bournemouth Beach Feast

Heidsieck Monopole is activating in July
Heidsieck Monopole is activating in July

Heidsieck Monopole is partnering with the Barclaycard Presents British Summertime Festival and Retro gaming pop-up Reztron is running a one-off Sega silent disco.

Heidsieck Monopole to activate at British Summer Time festival

Heidsieck Monopole, the premium champagne, is partnering with the Barclaycard Presents British Summertime Festival to offer a VIP experience including the ‘invite only’ Tree House Bar during the event in July. The festival, will see performances by Massive Attack, Florence + The Machine, Carole King, Mumford & Sons, Take That and Stevie Wonder.  

When: 1-10 July

Where: Hyde Park, London

GMR Marketing to devise Formula E Championship fan zone

The FIA Formula E Championship electric motor racing series is to host a fan zone at the Visa London ePrix,  created by GMR Marketing. One of the focal points of the eVillage will be a dedicated eSports zone. This will be the venue for Formula E’s Race and Pro Series. Fans will have the opportunity to experience the g-forces that a driver faces during a race with a VR experience,   see what they can from the cockpit and also test their race capabilities.  

When: 2 to 3 July

Where: Battersea Park

Reztron to host Sega silent disco at The Shard

Retro gaming pop-up Reztron has teamed up with TimeOut London and The Shard for a one-off Sega silent disco. The experience will take place 800ft above London with 360-degree views of the city.  There will popular games available to play on the Sega Mega Drive, such as Golden Axe, Alien Storm, Revenge of Shinobi, OutRun, After Burner, Space Harrier, Sonic 2, Micro Machines, Streets of Rage, Street Fighter II and Mortal Kombat.

When: 2 July

Where: Levels 69 and 72 of The Shard

TfL's Transported by Design festival 

Transport for London (Tfl) and the London Transport Museum (LTM)'s free Transported by Design festival is taking place on Regent Street - which will be closed to traffic, with visitors transported through the past, present and future of transport designs. There will also be a kids’ zone, entertainment and LTM pop-up shop. The event is part of the area's Summer Streets intiative.

When: 3 July

Where: Regent Street, London

Bournemouth Beach Feast 

A number of brands, including Deliveroo and Jägermeister will be activating at Bournemouth's Beach Feast event. The Miami-themed beach party will include palm trees, frozen cocktails, craft beers, spicy Mexican burritos, barbequed meats, DJs and flowery shirts. Pernod Ricard will host a Campo Viejo wine van, Malibu will have Pina Colada on tap and there will be a Jägermeister ice cream van and Pimms trikes.   

When: 2-3 July

Where: Imax Theatre, Bournmouth Pier Approach

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free