Weekender: Disco yoga, biscuit bear gardens, and a celebration of all things meat

Lululemon is hosting a silent disco-inspired yoga class (Lululemon Athletica)
Lululemon is hosting a silent disco-inspired yoga class (Lululemon Athletica)

Food and exercise are on the agenda this weekend (4-6 September) thanks to brand experiences from the likes of Lululemon, Barny and Sailor Jerry.

Lululemon Unroll Europe 

Lululemon, the high-end Canadian sports brand that is relatively new to the UK, will be kicking off its yoga tour of Europe in London on Sunday (6 September). Unroll Europe will be led by brand ambassador and yogi Eoin Finn, who will be joined by a selection of London ambassadors. 

The free event will take place at Duke of York Square for 90 minutes. Participants can expect a silent disco-inspired take on the traditional yoga practice.

Where: Duke of York Square, London SW3 4LY

When: 6 September

Barny’s Garden

Soft biscuit brand Barny will be activating at Manchester’s Trafford Centre over the weekend. The Mondelez-owned bear will be hosting his own garden for children in the centre’s Peel Avenue.

The activation promises a selection of interactive activities that will allow children to learn more about nature and gardens. Barny and friends will also be handing out samples to parents.

Where: Peel Avenue, Intu Trafford Centre, Manchester, M17 8AA

When: 3-6 September     

Regent Street Fashion and Design Month

London shopping institute Regent Street launched its Fashion and Design Month on Tuesday (1 September), unveiling a calendar of talks, masterclasses and retail events. This weekend, Rona Smth with host a public art tour as part of the Regent Street Talks series on Saturday (5 September).

Events later in the month include a Burberry Live Stream of the brand’s London Fashion Week Show, a screening of Breakfast At Tiffany’s, and a takeover from Vogue.

Where: Regent Street, London, W1B

When: Throughout September                                                                            


A number of brands will be activating at meat celebration Grillstock, which arrives in London this weekend. Grill manufacturer Weber will be hosting a BBQ academy where guests can learn the tricks of grilling, roasting, smoking and baking.

To complement the food on offer, brands such as Brooklyn Beer and Sailor Jerry will be serving up drinks at the festival. The latter will feature a custom Harley motorcycle.

Where: Chestnuts Field, Walthamstow, London, E17 4JF

When: 5-6 September

The Gherkin Challenge

The NSPCC are offering a remedy to those who eat their bodyweight at Grillstock. The Gherkin Challenge offers participants the chance to reach the top of 30 St Mary Axe by either running or walking for charity.

Supporters of the charity can either register separately or in teams, while those of a more lazy disposition can purchase a champagne lift pass.

Where: The Gherkin, 30 St Mary Axe, London, EC3A 8EP

When: 6 September

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton


Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free