Promotional feature
Amobee

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have to pivot when it comes to strategy - not just plan.

We spoke to Alison Lewis, global CMO at Johnson & Johnson about digital marketing opportunities and challenges at dmexco 2017.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free