Watch: The young generations of Vietnam

Campaign looks at the young creators in the peninsula nation

VIETNAM — A new generation of creators and consumers is gaining media influence in Vietnam. They may not have the power to reshape the media landscape overnight, but their actions are already changing the way media is consumed and more importantly, valued.

In this video in our #CreativeVietnam series, Campaign Asia-Pacific meets BB&BG, Ngoc Thao, Dam TV, Pho Dac Biet and Fu Production, some of Vietnam’s most powerful and young online creator groups.

With content spanning Vietnamese comedy to local lifestyle and dramas, each group has worked with its share of brands and advertisers seeking to connect with new generations. In the video, they share their opinions on what kind of content young Vietnamese people enjoy and on their own experiences working with brands.

This slide from Epinion and OMD shows the size and potential of Gen Z in Vietnam. For more please see "The behaviors of Gen Z in Vietnam."

This article first appeared on

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free