Watch: Why Campaign gathered adland past, present and future on Dean Street

by Staff October 11, 2018

Campaign presents a short film, 'Dean Street', that offers an intimate behind-the-scenes look at the day we celebrated not just our 50th anniversary but adland's sense of community by bringing over 70 of the industry's brightest people together on a photoshoot in the heart of Soho.

Dean Street was shot during Campaign’s most ambitious photoshoot to date, for its special 50th anniversary issue, published on 10 October.

The idea was to fill the entire street exclusively with some of the most central figures in advertising past, present and future, from Peter Mead to Moray MacLennan to Karen Blackett.

Here's how and why we did it: