Auctioning Big Mac sauce to burger fans was always going to be a recipe for PR success, but does the wider public actually know or care?
A limited 500ml edition of McDonald’s Big Mac sauce went on sale on eBay last week, racking up bids of over $21,000 and sending social media into overdrive.
The auction, which is for charity, ended today after 134 bids and sold for $20,600.
One higher bidder pulled out of proceedings when faced with the prospect of spending hundreds of thousands of dollars – on a sauce made out of mustard, onion and fructose corn syrup.
What do the public think? Marketing took to the streets to find out.
This article first appeared on marketingmagazine.co.uk.
