Watch: The public reacts to Pirelli's new feminist direction for its 2016 calendar

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What does the public think about Pirelli's U-turn?

This week, Pirelli made headlines by featuring stars such as Serena Williams, Patti Smith, Yoko Ono and Amy Schumer in its 2016 calendar. The calendar was shot by Annie Leibowitz.

Marketing spoke to the public to see what they thought and found a unanimously positive response to the new, feminist, direction.

This article first appeared on marketingmagazine.co.uk.