WATCH: public gives unanimous verdict on new Cadbury's Creme Egg

Creme egg: consumers took to Twitter to decry recipe tweak
Creme egg: consumers took to Twitter to decry recipe tweak

When Mondelez announced it had tweaked the recipe of Cadbury's Creme Egg earlier this week it faced a social media backlash.

Amid the furore Marketing took to the streets of London to find out whether consumers could actually taste the difference - the verdict? Nobody could.

Some consumers took to social media to decry the recipe change using the hashtag #Cremeegggate and calling on Mondelez to revert back to the original recipe.

Changing the recipe in any well loved brand is a risk but the snacking giant might, however, expect somewhat of a sales boost thanks to all the publicity and hype ahead of Easter, with some suggesting the good timing is an example of carefully handled PR.

Have you tried the new Cadbury's Creme Egg? What do you think? Vote below to have your say.



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