Watch out Popeyes: McDonald's enters the chicken sandwich wars

The fast food giant praised its past achievements to tout its new chicken sandwich.

In case you hadn’t noticed, chicken sandwiches are a big deal. McDonald’s is the latest fast food chain to throw its chicken sandwich into the ring, introducing its latest menu item in a new spot voiced by actor Brian Cox. The voiceover praises the sandwich as being "from the maker of the world’s most stolen fries," and "from the creators of a sandwich phenomenon," a nod to the fan favorite McRib. The spot takes a closer look at the three types of chicken sandwiches — classic, spicy and deluxe — to show why they’re worthy competition.