Watch how Pimm's is making the most of its first Wimbledon sponsorship

Pimm's has long been associated with British sports, especially Wimbledon, and this year sees the drinks brand becoming official partners with the tennis tournament. Elly Martin, senior brand manager at Pimm's discussed how "it's a campaign that goes well beyond the grounds" of Wimbledon this year.

Wimbledon-goers are able to enjoy a beverage from the 'Pimm's on the Hill' bar and the 'Long Bar', whereas tennis fans outside of the grounds can visit the Selfridges rooftop Pimm's bar and numerous pop-ups around London, including a collaboration with popsicle brand Pops to create a Pimm's ice-lolly.

Martin discussed how "it's a very exciting partnership" as Pimm's and Wimbledon share an appeal across the nation as being "quintessentially British".