Watch: piano cats, human cats and 10 years of YouTube

Today marks 10 short years since the first ever clip was uploaded to YouTube. To mark the occasion, Campaign has caught up with some of the key players in the industry to discover their favourite YouTube memories, and have a stab at predicting what's in store for the site in the next decade.

Favourite clip

After expressing heart break at only being able to pick one example, TH_NK’s Rachelle Denton (head of community) settled on YouTuber MyHarto, who films herself getting merry and attempting to cook anything from veggie pot pies to pizzas. 

Shenda Loughnane, global strategy director at iProspect, sites the famous keyboard cat clip. Continuing the theme of mischievous animals, Shenda includes another favourite, "I also really liked the one of the English guy running across the fields shouting, ‘Fenton!’"

Favourite campaign

A grown man dressed as a giant and uninvited cat for Skittles’ Touch campaign stole Alex Jenkins’s (creative director, B-Reel) vote for favourite campaign appearing on YouTube.

For Havas Work Club’s creative partner, Andy Sandoz, YouTube provides the perfect platform for the ‘It Gets Better’ project which saw organisations and individuals from across the world upload videos to support LGBT youth. 

The next 10 years

When asked for a prediction of what the next 10 years might have in store for YouTube, Jed Hallam (head of social strategy, Mindshare) said: "I think there’s going to be a need to establish a hardware model. I think they have, obviously, infrastructure and an immense amount of content there."

Jenkins said: "I can see YouTube becoming a mainstream broadcaster…I think there’s a massive shift and there’s going to be a big fight for your eyeballs online."

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