On the one hand, advertisers had 108 years to prepare for this moment, so maybe it's not surprising these four had tribute ads ready to go. Still, there's something exciting about seeing a fully realized creative idea debut within seconds of the cultural milestone it was made to commemorate. Here are four spots that instantly paid tribute to the 2016 World Series Champion Chicago Cubs.
ESPN's Sportscenter, via Wieden + Kennedy New York, took its usual approach of normalizing spectacular sport feats within the context of everyday office life. Yeah, it's been 108 years since the Cubbies won it all, but it's also been four years since the last (and only) Butt Fumble.
108 years, erased. pic.twitter.com/PyGg76vkXN— SportsCenter (@SportsCenter) November 3, 2016
During the playoffs, Dodger's first baseman Adrian Gonzalez sniped that the crowd at tiny Wrigley Field wasn't all that loud, and his team planned to "tune them out like we always do." Mastercard and its agency, McCann XBC, seized the opportunity by building a decibel reader app for the World Series. The result? Priceless.
Nike's low-key tribute to America's pastime and the enthusiasm of youth aired in the first commercial break on Fox after the Cubs recorded the final out. The spot is from Wieden + Kennedy Portland.
Budweiser went old-school, resurrecting a classic spot starring legendary Cubs announcer Harry Caray and a bunch of rowdy Wrigley fans. If you weren't crying already...