Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice

Old Spice: he has a son
Old Spice: he has a son

The latest viral video hits from Sony PlayStation, Louis Vuitton and Old Spice.

PlayStation 4 See it First at E3 - Teaser

The teaser trailer for the forthcoming PlayStation 4 console features brief flashes of the new games machine, setting up the big reveal on 10 June at the E3 electronic entertainment expo.

Louis Vuitton Presents the Art of Packing - Folding Jeans

Travellers get a top tip from the luxury brand here with a quick and easy way to pack jeans.

Old Spice - Baby

This film for Old Spice's new shaving gel features a muscle-bound baby and talking clothes, all adding up to another hit for the fragrance brand, with 5.5m views so far.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free