In "Reach Across the Aisle," airline and Mullen Lowe use free tickets to inspire a democratic process
Primary season rolls on in the US and JetBlue is the latest brand to put an electoral spin on its advertising. In this three-minute film, courtesy of IPG’s Mullen Lowe, passengers on a JetBlue flight are told they can all win free tickets to the destination of their choice — but first the entire plane must agree on a destination. It’s a clever take on the "reach across the aisle" concept, with a healthy splash of surprise and delight thrown in. If only choosing a president were this easy.