Watch JetBlue get 150 strangers to agree on a free destination

In "Reach Across the Aisle," airline and Mullen Lowe use free tickets to inspire a democratic process

Primary season rolls on in the US and JetBlue is the latest brand to put an electoral spin on its advertising. In this three-minute film, courtesy of IPG’s Mullen Lowe, passengers on a JetBlue flight are told they can all win free tickets to the destination of their choice — but first the entire plane must agree on a destination. It’s a clever take on the "reach across the aisle" concept, with a healthy splash of surprise and delight thrown in. If only choosing a president were this easy.

Credits

Chief Creative Officer
Executive Creative Director
Executive Creative Director
Senior Art Director
Senior Copywriter
Senior Art Director
Senior Copywriter
Executive Director Integrated Production
Content Producer
DP, Senior Editor
2nd Camera, Assistant Editor
Animator
Production Supervisor
Project Manager
SVP, Group Account Director
Account Director
Account Executive
VP, Associate Media Director
Media Supervisor
SVP, Account Director PR
Account Supervisor