Watch: Inside the Good Housekeeping Institute for magazine's 95th anniversary

Good Housekeeping celebrates its 95th anniversary this month, alongside success in the latest ABCs. Campaign visited the Good Housekeeping Institute in Soho to find out the key to their winning strategy.

In light of their recent ABC success, Lindsay Nicholson, editorial director at Good Housekeeping, said "The whole point of Good Housekeeping when it started 95 years ago was to help women find time in their lives for things that aren't about good housekeeping.

"It's about running your home well, it's about eating well, it's about spending your money wisely and then actually going out and doing something with all the time that you've saved."

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