Watch: Heineken and United Biscuits marketing chiefs give their views on future challenges

"Changing shopper behaviour is our biggest single challenge we are now facing"
"Changing shopper behaviour is our biggest single challenge we are now facing"

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Jacco van der Linden (Heineken UK) and Sarah Heynen (United Biscuits).

In this video, produced in partnership with creative agency Team Darwin, we asked marketers what marketing challenges are we about to face?

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content






Recommended

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free