Watch: Chivas Regal hopes to inspire new generation of Scotch drinkers

Coinciding with London Cocktail Week, luxury whisky brand Chivas Regal has launched a pop-up bar in the Truman Brewery, where guests are invited to blend their very own Scotch.

The 'Art of Blending' immersive experience will guide consumers through the heritage, history and origins of single malt and grain whiskies where they will be able to taste examples from Speyside, Islay, the Highlands and Lowlands as well as delicate grain whiskies.

Chivas Regal hopes the bar will inspire a new generation of blended Scotch whisky fans, which is open until the beginning of December.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free