Watch the brilliantly dismal ad for Banksy's Dismaland

Artist plugs his new "bemusement park," where the magic never ends (for five weeks only)

It’s befitting that an exhibit mocking the mass consumerism of the West would have a dreadfully banal ad promoting it.

Last week, artist Banksy unveiled Dismaland  a dystopian interpretation of a theme park, situated in a drab British seaside town. 

The "bemusement park" exhibits various artists, serving up subversive political commentary on a range of subjects, including surveillance, consumerism and Europe’s migrant crisis.

The video roundly pokes fun at Disney’s advertising, using the well-worn trope of a suburban family traveling to "the happiest place on earth," set to upbeat music. Their experience falls short of the promised "magic."

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