Watch: Brands on making targeting work

by Suzanne Bidlake and Ben Londesbrough September 05, 2018

Margaret Jobling of British Gas, Pernod Ricard's Adam Boita and Tesco's Toby Horry are among brand marketers tackling targeting and addressability in the episode four of this six-part mini-series. It's all about content, context and using data to power creativity, not kill it.