Watch: Bing UK's Ravleen Beeston on brands and artificial intelligence

Bing's search data powers several famous AI assistants as well as Microsoft's Cortana - it's the default search engine for Siri and Amazon's Alexa.

Speaking to Campaign at IAB Engage 2016, Bing UK's head of sales, Ravleen Beeston, discusses how brands should be thinking about artificial intelliigence.

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