AgencyWe Are Social France
SectorMedia / Entertainment Brands and Cinema brands
ExposureFrance and United Kingdom
Working with We Are Social in France, Warner Bros has launched a TikTok challenge encouraging audiences to re-enact dance scenes from new release In The Heights.
A supporting film shows dancers and influencers appearing to be performing choreographies on a building in New York.
The film supporting the social-media drive was directed by Jean-Christophe Villain and produced by Midwest Productions.