New Yorkers: Prepare to feel all kinds of weird on your commute. Walrus agency worked with restaurant group Quality Branded to celebrate Wine Week with the most unapologetic OOH campaign. Deacon Webster, co-founder and CCO at Walrus, said: "When you’ve got a program that encourages people to consume 10 wine samples at lunch, you run the risk of some (boring) people looking down their nose at it. Instead of running from this reality, we decided to double down. We are bracing ourselves for the response."
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