Constipation. It’s still sort of taboo to talk about. Let’s change that. So the estimated 63 million people in North America suffering from the problem can chat about poop (or lack thereof) as openly as they do their favorite ice cream flavor. New York City-based agency Walrus worked with Colace to normalize the conversation through candid and playful digital spots that lean into culture. "Constipation Happens" pokes fun at YouTube’s buffering and Hulu’s ad ticker with little-to-no strain.