The spot by FCB Chicago is part of Walmart's annual 'Fight Hunger. Spark Change.' campaign.
Walmart and Feeding America teamed up for the eighth year in a row to raise awareness for food insecurity and provoke change. LeBron James’ mother, Gloria James, served as the face of the spot, "Feeding More Than Hunger."
"I remember numerous times when my son and I ran out of food and went hungry, what kept us going was help from friends, family and the community," Gloria James says as the spot shows photos of herself and LeBron as a child. "Those photos brought back a lot of memories and just showed my son’s growth and how the community helped form his life today." The spot ends with pictures of LeBron’s incredible basketball career, which includes four NBA championship titles. "When we feed our communities, we’re feeding more than hunger. We’re feeding dreams," the tagline reads.