The 90-second ad is directed with style and spectacle by feature filmmaker Noam Murro and riffs off David Cronenberg’s body-horror ‘The Fly’, with the chambers of the teleporter resembling the pods in the 1986 film.
Describing the plot of 'The Choice' would ruin the denouement, so having partly spoiled the narrative already, we’ll leave you to watch it for yourselves. There is however a clue as to the outcome in the endline: "The New Golf GTE. Progress. Improved."
Brand: Volkswagen Golf GTE
Agency: DDB Paris
Creatives: Alexandre Herve