VR is dead. Long live VR.

Today's top stories including Harvey Nichols' Vogue UK ad stars 100-year-old fashion model, Coke faces UK sales slump, plus VR is dead, long live VR.

Harvey Nichols' Vogue UK ad features 100-year-old fashion model

Most read: Harvey Nichols' Vogue UK ad stars 100-year-old fashion model

Vogue UK's 100th anniversary edition will include a print ad for Harvey Nichols featuring Bo Gilbert, who was born in 1916.

Adam & Eve/DDB has created the campaign to tackle ageism in the fashion industry and to promote the retailer’s "attitude and willingness to do things differently".

A two-minute behind the scenes film will also run across Harvey Nichols' website and social media channels.

Created by Laurence Quinn, the campaign was shot by renowned fashion photographer Phil Poynter, who founded Dazed with Rankin and Jefferson Hack.


Backstreet Boys parodied in Red Brick Road's last ad for Just Eat

Advertising: Backstreet Boys parodied in Red Brick Road's last ad for Just Eat

Everybody, the 90s hit by American boyband Backstreet Boys, is the third and final song to be parodied by Just Eat as part of the brand's 'Mini-fist-pump Feeling' campaign.

"Manband" airs on 1 May. Previous ads in the same campaign include "balti, rocks" and "madras, baby".

More advertising news


VR is dead, long live VR

Tech: VR is dead, long live VR

VR has huge potential but it's time to admit that we don't actually know what to do with it, writes Dino Burbidge, director of technology and innovation, WCRS.

There isn't a day that goes by without a new VR headset being launched, a funky new 360º camera or a Kickstarter VR thingie hitting its funding within hours.

It's not surprising, the pundits predicted it in their 'What To Watch In 2016' lists in January and it's really happening. Only, let's face it, it's not really, is it?

Now, don't get me wrong, I love VR. We have an Oculus Rift and dozens of Google Cardboard headsets we dish out to anyone who barely mouths the letters V and R. I totally get it.

In fact, I got it back in 1991 when I travelled 300 miles from Cornwall in the back of a Ford Fiesta to sneak into a London trade event to experience the first Virtuality headset for myself.

Continue reading, VR is dead, long live VR.

Also in the news


Coke faces UK sales slump, but claims Euro 2016 marketing will spark revival

Marketing: Coke faces UK sales slump, but claims Euro 2016 marketing will spark revival

Coca-Cola Enterprises (CCE) – the company that distributes Coke in the UK and six other European countries – saw its sales fall 7% to $1.5bn (£1.03bn) in the first quarter of 2016.

Revealing the results yesterday, CCE said it has been hit by a "soft consumer environment" and technical problems, but that it was well placed to rebound on the back of its Euro 2016 activity this summer.

Damian Gammell, chief operating officer, said: "We have solid marketing plans in place, including strong initiatives for the Uefa Euro 2016 – Europe’s biggest soccer event – and a renewed focus on immediate consumption, including a variety of new packaging initiatives."

More marketing news


ISBA's media transparency contracts under fire from agencies

Media: ISBA's media transparency contracts under fire from agencies

ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed.

The trade body for advertisers hit out at media agencies today by claiming current contracts undermine trust with clients by leaving out essential detail "especially around digital matters".

ISBA, which represents 450 major brands, believes contracts are lacking in vital details around "click fraud, viewability, verification and brand safety".

Other issues that ISBA wants to address revolve around the rights of brands to choose their own auditors, data ownership, and rebates from media owners not being passed on to clients.

Several industry insiders welcomed ISBA's decision to look at the issue for the first time in a decade, saying the review was long overdue.

Also in the news

***************

Is there something you’d like us to share in 18:05? Email susan.billinge@haymarket.com with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #1805

Tags

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free