Von Miller spoofs Justin Bieber in EA's Madden NFL 17 launch spot

A chorus of the Broncos linebacker begs players to "start" him in music video by Heat

Denver Broncos linebacker Von Miller showcases even more of his signature dance moves in a music video promoting the release of the latest version of EA Sports’ video game franchise Madden NFL 17. In a 60-second broadcast spot by Heat, Miller grooves to "Start Me," a parody of Justin Bieber’s 2015 hit single "Sorry." Miller boasts about his perfect 99 rating, an in-game reflection of his on-the-field prowess. He’s known for celebratory dances after completing a sack, and he appeared on the latest season of "Dancing with the Stars," placing 8th. The campaign will continue with two more musical spots timed for Black Friday and the Super Bowl.

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